The four-act pitch
Reset their reference point so the old way feels like a loss — then make the new way the obvious way back.
Your job: turn the offer into a speakable script where the customer is the hero.
Write my pitch script Read `offer://current` and `business_model://current`. Write my four-act Mafia Offer pitch script — context, confrontation, demo beat, ask — quantifying the cost of the old way from my interview evidence, naming a real why-now trigger, and keeping the customer the hero throughout. claude mcp add --transport http leanspark https://leanspark.ai/mcp Connect first →
What you get back
Drafts the four acts from your offer and interview evidence — Context (the change breaking the old way), Confrontation (what staying costs them, quantified), Resolution (the demo beat), Call to action (anchor, risk reversal, one next step) — with the why-now trigger named and you cast as the guide, never the hero.
A speakable act-by-act script with the reference-point reset up front and one clear ask at the end. You rehearse it aloud before any prospect hears it.
A Mafia Offer is delivered as a story in four acts. The first two do the real work: they take a prospect who walked in feeling fine about how they do things today and reset that reference point, so the status quo starts to feel like a loss. Only then does the demo land with full force.
- Context — how they do it today. Name the old way and the change in the world that’s breaking it. “The old way worked in the old world. It doesn’t in this one.”
- Confrontation — why the old way can’t keep up. Quantify what it’s costing them. Make the pain concrete and present. This is where they decide they have a problem.
- Resolution — the demo. Show, in the smallest way possible, how the new way gets the job done. Then stop and let them react.
- Call to action — the offer. Anchor the price, reverse the risk, and give one clear next step.
Why the setup isn’t filler. We feel a loss about twice as hard as we feel an equal gain. So “our product is better” will always feel weaker than the friction of switching. Acts 1 and 2 exist to reset the reference point: by naming what’s changed and what it’s costing, you make staying put feel like the risky move. When Steve Jobs unveiled the iPad, he first spent minutes establishing the netbook as the alternative — and a bad one — so that $499 against a $999 anchor felt not like a deal, but like an obvious one.
You are not the hero
The pitch is a hero’s journey, and the hero is the customer — the struggling protagonist who’s about to transform. The villain is the existing alternative you’re displacing. You are the guide who hands over a gift: your product. Founders who cast themselves as the hero talk about their company, their features, their journey. The prospect tunes out. Make them the hero of their own story and you have their attention.
Name the “why now.” Every switch needs urgency. Tie your Act 1 to a real change — a new technology, a regulation, a market shift, a deadline they’re already facing. The most powerful pitches name a macro trigger: Salesforce didn’t sell their software, they declared “the end of software” and rode the movement. Tease the opportunity and name what’s at stake if they ignore it.