Measure the room, not the likes
Five metrics, in order. The only one that ties the page to the business is qualified signup.
Your job: instrument the page so every number can be traced to a source.
Set up my page metrics Read `business_model://current`. Define "qualified signup" for my committed segment in one sentence, then give me the tracking plan for the five metrics on my page — including the source tags each inbound path needs — and a baseline table to fill before I start iterating. claude mcp add --transport http leanspark https://leanspark.ai/mcp Connect first →
What you get back
Turns the five-metric ladder into a concrete tracking plan for your page — what to instrument for sessions, hero dwell, scroll depth, CTA click, and qualified signup — with your definition of "qualified" written down and a source tag on every path in.
A tracking checklist you can implement in an afternoon, a one-sentence definition of qualified signup for your segment, and a baseline table to fill in before you change anything.
A score tells you if the page is built well. Live metrics tell you if it works. Watch five, in order — each one isolates a different failure:
- Sessions — did anyone arrive? (Below ~500, don’t read the signal too hard.)
- Above-the-fold dwell — did they read the hero? (Three seconds is a floor; twelve means the hero landed.)
- Scroll depth — did they keep going? (Where the curve drops tells you which room failed.)
- CTA click — did they want what you offered? (Isolates page quality from whatever comes after.)
- Qualified signup — did the right person sign up?
Qualified signup is the only metric that ties the page to the business. A page can convert 5% to signup and 0% to qualified signup — it’s converting the wrong visitor, which is worse than a 1% page that only converts the right one. Vanity conversion feels like progress and isn’t. Before you ship, wire the page with tracking tags so every signup carries where it came from; a number you can’t trace back to a source can’t teach you anything.