AI collapsed the cost of building. A founder with no engineering background can ship working software this week — which means building was never the moat. The scarce edge now is knowing what’s worth building, and accumulating evidence a competitor can’t copy.
This playbook re-grounds the startup journey for that world. It walks the three stages every founder moves through — Business Model Design, Problem/Solution Fit, and Product/Market Fit — and shows what changes when AI is doing the work alongside you.
At each stage you get the goal, the riskiest assumptions to retire, the exit criteria, the new AI-era traps to avoid, and a set of hands-on exercises — each with a short thing to type into LEANSpark and a full prompt you can hand to any AI assistant.
It’s the same job it always was: find a problem worth solving, build a solution worth paying for, and turn it into a company that lasts. The rules just tightened where the constraints loosened. This is how to run lean when anyone can build anything.
What's inside
- Why building is no longer the moat — and what is
- Stage 1 · Business Model Design — get your idea onto one page and find its riskiest assumption
- Stage 2 · Problem/Solution Fit — prove the problem is real and that someone will commit
- Stage 3 · Product/Market Fit — turn early commitments into a repeatable Customer Factory
- What to type into LEANSpark at every step — plus a full prompt for any AI assistant
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